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Holiday home-selling done right

Holiday home-selling done right

Luxury Villa

Looking to sell your luxury home during the holiday season?

If so, then you should be aware of the various factors that can affect the sale. There are several factors you should carefully consider if you are planning to list your home during the holidays. Finalizing a sale during this time can be tough, but there are some steps you can take to boost your chances of finding the ideal buyer.

Selling your luxury home can be tricky at any time of the year. Selling it during the holidays can be even more challenging due to potential delays and limited/lowball offers. However, there are a few advantages to selling during the holiday season.

Advantages of selling your home during the holidays

Fewer listings. The East Bay is one of the areas where you can count on having mild winter weather. This means that potential buyers will likely remain undeterred in their search for and buying a home during the holiday season. The lack of listings could even work in your favor: the law of supply and demand can encourage buyers to compete for your home and can lead to better offers. A bidding war could even raise prices for an East Bay home like yours.

Selling a home with defects. In the same manner, if you have a home that is hard to sell, the holiday period can be the best time to list it. Fewer available listings can encourage buyers to take a second look at your home and can make existing “defects” more acceptable to them. Your hard-to-sell home has a better chance of finding itself at the top of the list of homes to consider.

More time off work. People tend to take time off work during the winter, and holiday time off can be popular home shopping days. As a seller, it also means more options for showings and open houses!

In general, we would only recommend that you list your luxury home during the holidays if you absolutely have to. If there is a reason for listing your home during this period, we came up with some important guidelines.

Here are some tips to maximize your selling power during the holidays

Scale back on your decor. One of the tips for selling your house faster is to keep your holiday decorations to a minimum. If you’re used to going all out decorating for the holidays, you will want to scale back. The key to selling any home is to make it look as spacious as possible. Decorations can make your rooms look cramped. Your buyers should be able to imagine themselves in your home, and decorating in excess can hinder them from doing so. Adding a few touches is fine. Just don’t go overboard: consider smaller adornments and simple pieces.

Price to sell. A well-priced home can sell quickly no matter the season. Using recently sold comparables from the neighborhood, have your agent help you price the home to attract the biggest pool of potential buyers.

Add some (winter) curb appeal and coziness. When selling property in winter, curb appeal takes on a different look. Offer umbrellas, illuminate pathways, clean out gutters, and make sure there’s a doormat for visitors to wipe their wet feet. Winter is the perfect time to emphasize cozy features. Turn the fireplace on, decorate with warm colors, and add a few throw blankets around the home.

Find a reliable real estate agent. One of the most important things you can do to ensure success in selling your home during the holidays is to find an experienced and reliable real estate agent. You will want someone whom you will have no problem staying in touch with during the season and who has prior experience in holiday luxury home selling.

Ready to sell your home? We are experts in the luxury East Bay real estate market. We’re available 24/7 and have excellent knowledge of the areas where we work. Feel free to give us a call at 510.406.4836 or send us an email at to get started. View our past sales page to see other luxury homes, like yours, that have been sold during past holiday seasons.