Real Estate transactions had a profound impact on how modern real estate are being done since it became a widely available resource. With its versatility, reach, and accessibility, it’s no surprise that many homebuyers go online to start searching for homes.
According to the 2018 National Association of REALTORS (NAR) Digital Age Report, 99% of millennial buyers, 90% of older boomers (those born between 1946 and 1954), and 70% of the silent generation (born 1925-1945) have used the internet to search for properties. NAR’s 2018 Profile of Home Buyers and Sellers also reported that going online was the first step taken by 44% of recent buyers when they wanted to look for a new house.
Digital marketing strategies are evolving to expand the range of options home sellers have to create better opportunities for exposure and reach when they want to sell their homes. Here are four examples you can immediately apply to your home selling plans:
List your home on real estate websites
Websites like Zillow, Redfin, Trulia, and Realtor.com lead the pack when it comes to getting maximum exposure for online real estate listings. Whether you are a home buyer, seller, or agent, these websites will make your real estate transaction smoother and more convenient through a variety of features that cater to your particular needs.
Maximizing the potential of these websites means making sure that your listing is as detailed as you can make it. This will enable home buyers to zero in on your property’s particular features, amenities, and qualities when they use the advanced search options that these online platforms present.
The Multiple Listing Service (MLS) is an essential online database that is for properties for sale. Only real estate professionals have access to this platform, so remember to ask your listing agent to get your home on your area’s local MLS.
Use social media platforms
Social media is a great way to spread the word about your home for sale since thousands of potential buyers typically go online on these popular platforms. Facebook, Twitter, Instagram, Pinterest, and even LinkedIn can provide additional exposure to your listing.
You don’t have to post the entire listing on a social media platform. A short description and a good shot of the property – perhaps a stunning exterior view or one that highlights a particularly interesting room – can already generate interest in people who have the idea of buying a new home at the back of their mind.
Just make sure to include a link to the listing in the MLS or on your agent’s website so they can learn more or reach out for an inquiry.
While using these social media platform, learn how to use hashtags to your advantage. These are useful keywords – written as like #houseforsale or #homelisting, for example – that make content on social media websites easier to find. Use a combination of generic (#homeforsale) and specific hashtags, like the name of your city or neighborhood, to maximize the potential reach of this modern tool.
Invest in professional real estate photography
Maximize visual content to generate interest online. High-quality pictures and videos catch buyers’ attention more effectively than written descriptions and property specifications. Based on NAR’s 2018 Profile of Home Buyers and Sellers, 87% of buyers found photos to be “very useful” during their home search.
Hiring professional real estate photographers will prove a worthy investment for this purpose. In addition to having the right equipment for the job, their expert knowledge will make sure that only the best angles highlighting the indoor and outdoor features of your home are captured and presented to your target buyers.
Tech-savvy professionals can also add value by creating a virtual 3D photo or video tour in and around your home.
Virtual tours are an immersive experience that can give interested buyers a 360-degree view of the home – from the ceilings to the floors, around the corners, and even out on your lawn. These virtual tours are a huge step up from traditional listing photos. They add a sense of interactivity and accessibility that will keep buyers viewing your home listing engaged and interested.
With a virtual tour, potential buyers can take a better and more realistic look at your property. They have the chance to explore the home from different angles and see if the property fits their needs and wants. It is also an excellent way to attract buyers who live a considerable distance away from the East Bay, including foreign investors.
Find a tech-savvy real estate agent to work with
Working with the right real estate agent matters a great deal when selling your home. Their experience and expertise in the industry will help make the entire home selling process hassle-free. The best ones in the business also adapt to the times, enabling you to maximize the best resources that modern digital technology has to offer.
The Chawla Real Estate Team has more than 35 years of experience selling luxury properties in the East Bay region. Our tech-savvy team goes great lengths to create personalized digital marketing strategies that successfully sell your property. Call us today at 510.406.4836 or email JouJou(dotted)Chawla(at)ChawlaRealEstate(dotted)com.